The problem
Most association communities are a forum nobody visits or a group chat that went quiet. Members join to meet each other. If they only ever hear from you, they leave.
When to run it
When engagement is dropping, or at least 30 days before you launch a new online space.
The steps
Find the conversations already happening
Ask ten active members where they talk shop with peers now. A group chat, a hallway at the conference, a standing lunch. Those conversations are your starting point. Do not compete with them. Build on them.
Get the rest of Play 012
- 5 more steps
- The mistakes to avoid
- The volunteer recruitment and retention tracker template
- The member lifecycle emails template
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The Weekly Play. Short enough to read before your next board call.